REBRANDING BLUE EARTH CAFE, BODALLA NSW

Indesign/Illustrator

Hidden behind the old church in Bodalla is the locals best kept secret. The rebranding of Blue Earth was based on aligning the café's surrounding countryside, old architecture and their values of ethical, sustainable and organic produce. The final concept for the rebranding was inspired by botanical illustrations of Australian flowers and apothecaries that would've been commonplace at the time Bodalla township was built.